From an economic viewpoint, COVID-19 has played out in quite different ways. Some industries have been hit hard, while others have either seemed to pivot well, or even thrive during the pandemic. But one thing is clear from my discussions with small and medium businesses (SMBs) in Australia. Those that have been getting on the front foot, using digital and mobile technologies to boost their capabilities, or adapt their offerings – these businesses are either flourishing right now, or getting in a good position to do so as the economy starts to recover.
Take Elizabeth Machines Co, a small sewing machine business based in Melbourne. Like many, when COVID-19 hit, this 40 year old business had to move employees from working 9-5 on-site to working from home in just a few days. Adding to an already challenging situation, sewing machine sales went through the roof with so many people in lockdown suddenly having more time on their hands!
So we helped them make the shift with Cisco’s online video collaboration tools like Webex, and Cisco Meraki which help improve network management to boost performance where needed for office branches and remote locations.
During a time when we’re often competing for bandwidth and trying to juggle business commitments with the kids playing Fortnite, homeschooling and Netflix, Cisco tools like these help you prioritise bandwidth to the right device. Best of all, they’re easy to set up and manage so SMB owners and managers can use them without needing a technology degree!
The bottom line is – by working with a trusted Cisco partner, Elizabeth Machines Co has been able to stay secure and productive during COVID-19 and keep their business in a profitable position.