MENTORED BLOG
Catch the latest insights from some of Australia’s best business minds.
Branding Misconceptions & how you can build your brand even without a budget
The Misconceptions There’s a lot of confusion surrounding the term ‘brand’ due to misconceptions of what it actually means. A large number of people think branding is about one thing and one thing only, but this is just not true. It’s not just about your logo or your business name, it’s your whole identity. Stella Gianotto defines it as a “visual identity”, a marker, a grade of quality or an icon that people use to identify you. It’s about recognition. Another misconception is that [...]