Project Description
Tom says this stems from his Mother, “who always said when I was kid, ‘I don’t care what you do, as long as you’re working hard I’ll be happy.'”
“If you’re prepared to take the upside and the benefit of having a brand and having a name and doing it as an individual, well then you can’t really say ‘Oh I don’t like that but I want this.’ You’ve got to be able to suck it up.”
“There’s such a power as promoting as an individual… if you can be an individual and say ‘look this is what I’m about, this is what I believe in, this is what I’m trying to do’, then it’s more authentic.”
“There’s good and bad bits with it. But I say I can always go with the bad if I think it’s the right decision for the business.