To be in business, courage is a virtue that is non-negotiable.
Business owners have to be courageous about many aspects of their business, particularly when it comes to utilising digital platforms to promote themselves, the brand or the product or service they’re offering.
Courage is a mid point between being reckless and being a coward.
For everyone, the midway point between these two extremes will vary. It’s about finding the right amount of courage to suit you and the demands of the business.
We are asking you to be self-aware about where you currently are on the spectrum of courage, and analyse where you need to get to.
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