Craig West

  • 6 Answers
  • 15 Articles

Craig has been a strategic accountant and business advisor for more than twenty years, specialising in exit strategy planning for business owners. He works with mid-market business owners as a strategic business and financial mentor, and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig is passionate about helping business owners achieve the success they deserve.

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Questions Craig has answered

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6 answers

How do I employee or attract key staff to a small bsuiness?

I am a small real estate business who struggles to employ good experienced sales staff. Trying to find good experienced sales staff and getting them to move to a small business is really a struggle. Any suggestions other than head hunting?

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2 answers

Funding - equity vrs debt

I have an online startup company 1st in Australia (disruptive) offering online asset loans. I am very nervous about any equity deals & can provide security for loans to fund the business. I have a biz plan, website, Pitch all ready to go. I need direction for funding, exit strategy, who do you suggest I talk to , to give me the confidence to take to next level & how do I find companies & people to pitch to. I have had an investor interested investing $1m, however he wants half of the business and I'm not prepared to give up any equity at this stage. Regards, Stuck in a rut :)

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3 answers

Time poor, do I sell or look for a parter to share the load.

We are small fire protection business who have been making a 25% profit margin for several years now. I love the business and it services but I am finding it hard to make time for family and personal goals. I am the director and manager but also work a second full time job. Of late I am finding I am losing touch with the business and its direction and I am getting frustrated. I have a good team and have considered having my senior tech running the business, but that takes him away from his main role. I am worried about the legal obligations and I have a fear of my team making a mistake where I will personally suffer. The business is located on my residential property so I find it hard to get away from it when needed. Should cash in my chips and put the business on their market, or relocate the business from their property and look to have someone else navigate?

Advice by Craig

Succession Planning on the Backburner

Without a strategic succession plan, the value in your business may well retire when you do. Read more.

Craig West | 03 September 2018

Paddling Without A Destination in Mind

You’ll get nowhere without a strategy. Act now before it’s too late. Read more.

Craig West | 09 September 2018

How do you start planning your exit strategy?

Craig West, Mentored CEO and founder of Succession Plus, talks about the things to think about when exiting a business. Read more.

Craig West | 11 September 2018