The Mentor

Mark Bouris

  • 26 Answers
  • 40 Articles

Mark Bouris is one of Australia's business leaders, with decades of success and experience in financial services and technology. Mark pioneered securitisation via his Wizard Home Loans business, teaming up with major distribution partners across Europe to provide cheaper mortgages and undercut the banks. In 2004 the mortgage book of Wizard had grown to over $19 billion and the business was subsequently sold to General Electric for over $500 million. Post his departure from Wizard, Mark saw another opportunity within consumer finance. Struggling independents were either being wound up or sold to larger institutions, resulting in far less competition. Armed with his profile and a new holistic wealth model, Mark set up Yellow Brick Road, which is now an ASX listed company with annual revenues of over $165 million. In recent years Mark’s focus has broadened to industries across; technology, biotech, resources and media – holding executive and non-executive positions in each. Mark is passionate about growing small business and innovation in Australia, and is currently chairing the government's Small Business Digital Taskforce pioneering change in the sector.

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Meet Mentor: Mark

Questions Mark has answered

0 votes
2 answers

How do I identify my target market?

My sign business is set up to manufacture a variety of signs for a multitude of uses, e.g., banners, corflute signs, vehicle graphics, shop windows, canvas prints, safety & hazchem signs, A-frames, etc. Some (or all) sign types are suitable for ALL businesses, from supermarkets to the local mechanic, from the nursery to the Op shop. My main customers are other businesses, and only a small percentage of customers are walk-in individuals. So I am having difficulty in identifying my target market for the range of products offered.

1 vote
1 answer

I have little financial resources , how can I progress my product idea into a money making concern

I have spent 100s of hours and money developing two innovative homegoods products. Being retired I have little financial resources, but would like to get my products commercialised and marketed. Thought about crowd funding but would also like a partner to come on board to assist.

0 votes
5 answers

Best marketing strategies for photography business

Hi, I'm a photographer & would like to know the best marketing strategies that I could use to drive potential customers to my social media & website in order to help get recognised & gain bookings. Are there any specific online sites and or platforms I can use to advertise my photography services?

Advice by Mark

Mark Bouris talks exit strategies - how to make one, and why they're necessary

Mark discusses the importance of thinking about your business exit strategy right from the beginning Read more.

Mark Bouris | 18 April 2018

Mark Bouris looks at the family behind Ubiquitous Realty

The leadership dynamic that rules the family roost doesn't necessarily translate into a workable business structure. Read more.

Mark Bouris | 18 April 2018

Mark Bouris: Finding good business partners is vital for success

Mark discusses the role of partners in a business, and how bringing partners into the fold make a business greater than the sum of its parts. Read more.

Mark Bouris | 18 April 2018

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