What does one need to do to convince retailers that to give us a chance to list our products on the shelf? Margins, bran
Retail world is beast of its own. What do retailers want to see in a product before listing it? I think consumer needs to get options and choices, and retailers need to stop brand monopolies and give Australian brands a chance to rise to the world stage. As we all know online sales are not sustainable in the long run? So how does one make it to BIG WORLD OF RETAIL.
I have Australian Patent, Design registration and Trademark, and concerned that my application with PCT is not done yet. My product has just launched in Australia. Word of it, through social media, making it known in the US, Canada, UK etc. My question is, should the priority be to get the application with PCT finalised ASAP to give me 30 month initial protection or use the funds to market in Australia?
Okay not an actual virgin but we are a private held company and have stayed away from investment and debt. However, we are key people dependent and every time we onboard new customers we have stop selling. We don't even have time to write a IM (well a good one). So I have two questions. 1st. Should our first lot of investment be small and then go for larger investment later or go all in? 2nd. I feel uncomfortable with a public listing for investment money. It seems a bit exposing and losing control of the negotiating before we've even stated (plus we are private people who feel weary of airing our linen.) btw I don't mine you republishing the question of I / we can stay anonymous. Cheers, D