Generally, smaller brands always face the issue of the "catch 22" situation. We keep on spending money on marketing efforts, brand awareness and activations but still find it hard to break into supermarkets and pharmacy. When do we stop the marketing and wait for that magical break.All retailers say we love what you doing, we love your social pages and market activations but we cannot list you yet, as there are existing brands which are doing well. If you have 2 brands on the shelf and no other alternative, of course they will be doing well! What is the true secret of breaking into retail? And then the next mantra is on how to manage the presence in retail - is it more marketing, innovation or margins?
Hi Experts, I’m looking at outsourcing the financial paperwork of my business to a bookkeeper. I am a little apprehensive to trust someone I don’t know with the financials of my business and the income/turnover etc. I am interested to know if many business use external bookeeping services or do they generally keep it all in house. Thank you
Hi, I am interested in buying a franchise after listening to one of Mark's podcasts a few week ago and was wondering the best solutions to get the finance for the franchise ? The amount is $35k and would be a very viable business in our area as there is nothing like it here at the moment. Look forward to your recommendations.
Hey, I have invented the Coral Cooling Pod which is designed to chill sea water and prevent coral bleaching. The unit runs on solar and wind energy and has storage batteries to ensure the pod continues to run. I am at a point where I have have a contract with an engineer to build the prototype but I am finding it hard to get the funds to do so. I have had keen interest from government departments and charter companies on The Great Barrier Reef but need some evidence first of the unit working. Any support is much appreciated.
https://smallbiztrends.com/2019/03/how-to-start-a-hair-salon.html Hair salons brought in more than $46 billion in revenue in 2018. And the market is still growing, making it a perfect opportunity for beauty-focused entrepreneurs. In fact, the industry as a whole is mainly made up of smaller businesses, rather than huge, nationwide competitors.
I am looking for consultants who would be able to assist our business in drafting policies and procedures.
I am looking for consultants who would be able to assist our business in drafting policies and procedures. Our company has very basic procedures in places but we would like to have some solid materials that staff can refer to. Any recommendations? We are based in Newcastle NSW.
Ive been told I have a solid business concept, sound and premium service offering, a market that seems ready, contractors waiting to deliver the work, a decent website, a great network but no budget for marketing. What can I do to get some sales traction outside of literally knocking on doors and ringing all my contacts? Seems as though I need to take the slow way and add a lot of content and extreme value to social media to position myself as an authority on my service offering and grow a following. Is that the only way? Really appreciate the advice.
18 months ago I purchased a new Franchise, it hasn't turned out to be the picture that we were painted. Business is doing ok in a general sense, however my biggest issue Im struggling with at the moment, is the poor relationship between myself and the Franchisor. There are specific issues that need to be sorted regarding the actual business and building yet I feel the main/ first item that needs addressing is the inability to communicate affectively. I have a HR background and I feel I can communicate well with people, I understand active listening and compromise etc etc. I am just really struggling to effectively communicate or work well with the Franchisor for some reason. We just go round and round in circles and Im seeing a whole different side to the Franchisor then when we were in initial discussions about purchasing the franchise. HELP ! Im sick of spending my time and energy on trying to fix this and still not getting anywhere . I should be investing all my energy and time into growing my business. I just dont know where to turn to for support on making this better.
I have been leasing 350sqm in prime location in southport QLD for 7 years. My lease is up in one year. Commercial properties are vacant around the same area. I am going to look around at what is avail to suit us then would like to negotiate a reduction in rent and sign up for another 2 years or so. What should be my primary considerations in creating a solid negotiation. I would like some advice on negotiating if possible. Thanks