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Is it ok to provide a quote without models numbers?

I need advice for a problem I'm facing everyday when doing quotes to potential customers. I have a business that offer AV/IT/SECURITY installation to the residential and commercial sector. Some of the projects are complicated and technical that require researching solutions, product compatibility and system design which can take sometimes many hours to make sure the solution we offer is reliable and suits the customer's needs. When putting the quote together we include the breakdown of the equipment we supply and labour description. We have noticed that when we send the quote, with the equipment model number information we loose jobs. We feel that some potential customers are using our intellectual property and time to get the information for free, by asking us for "a quote". They then shop around to buy the equipment for the lowest price and some even install it themselves, or find a cheaper tradesmen who can install it. This issue is causing us losses every day as the time we work on these quotes go to waste. Yes, our labour rates are reasonable, (we charge the same rate as electricians although our industry rate is higher), and so is our product markups so that is not the issue. The dilemma is how do we protect our business intellectual property and our valuable time from this potential customer but at the same time provide an accurate quote to the customer so he knows what he will be paying for and is getting the best "deal" in term of the service and products. The method we use at the moment is to provide a quote with less detail (brand without model number). The issue with removing the model number is that the customer doesn't know what equipment he is paying for at the time and needs to make the decision. Additionally he is a new customer so we don't have that mutual trust yet. If the customer ask for specific details like model numbers we say we can disclose this information if he pay a design fee which will be waived if he approves the job. However many don't seem to like paying the design fee. I understand people want to research and find the 'best deal' however if they take the model number and buy it somewhere else I loose that 'mark up' fee which is essentially my design fee. I can't do a separate design fee as people wont pay for something they feel should come free in a quote. Any other advice on how to win jobs regarding our quotes, would be much appreciated. Thank you for your help in advance.

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When do you count your losses and walk away.

At 65 years of age, last year decided I would start my very first small business. This was to not only fund my retirement, (having little to no Super) but felt after working for 51 years felt I deserved the luxury to create something I have a passion for. After 2 years of research, a feasibility study, and a business plan approved by my new government funded “Mentor” from the Small Business Advisory Service, (who seemed mainly interested in me completing feedback forms each time we met). I was all set to officially launch my business that required I spend $15k (redundancy monies from my previous job loss), to purchase inventory, supplies, a website, business cards, and advertising etc. I was not in a position to pay back a loan In Oct last year I excitedly presented Devilicious Dietary Deliverance, servicing online Healthy Food Gift baskets for people Gluten intolerant, Vegans and Vegetarians, all products 100% certified along with value for money in the very expensive product industry.  Website: https://devilicious.com.au/  Facebook: https://www.facebook.com/DeviliciousDietaryDeliverance/  Instagram: https://www.instagram.com/deviliciousdietarydeliverance/  Twitter: https://twitter.com/DeviliciousDiet/  Pinterest: https://au.pinterest.com/devilicious0120/  LinkedIn: https://www.linkedin.com/in/kristine-fry-306651151/ March this year my web design company launched Google AdWords and my business started to picking up, I started to get some small sales, both local, and interstate, and feedback on my website was positive. In January however, I suffered a setback as my husband was laid off his job of 10 years and he has been unsuccessful to gain employment in Qld’s competitive market. Now my dream of being the ‘additional’ income, is now one of being the sole provider with the need to continue my fulltime employment to pay the mortgage and basic living needs etc. this has left little to no money to invest in further advertising (which seems to be the only obstacle in my path to success). I need your advice as I am running against the clock, requiring “the Quick Start Guide” necessitated for establishing my business successfully, as I no longer have the luxury of time, or finances to make mistakes and to bounce back. Part of me wants to take that leap of faith and get a loan, quit my fulltime job and focus on getting out and promoting and selling my product, (I have been giving out $$$ in samples baskets and stock to promote and keep my turnover of in date stock). More than anything I believe I have the passion, drive, and skills required to make my business successful, but with only one income this seems impossible. I need any help, advice, or any words of wisdom you can offer. I look forward to your reply.