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Exit Strategy?

How do I find the RIGHT investor?

I have been running my business for 2 years now manufacturing my own range of wellness products which I have been selling to over 70 shops across Australia including creating products for other big companies. I know that I have had one of those mind blowing ideas that will take off and create a huge success, the problem is I don't want to do it by half and by doing it in full I would require more funding than I have. I quite like the idea of investors as I already have one investor who found me when I was still creating products in my kitchen and had only started doing markets. I have since come across several who wanted to invest in by business, however, I want to find the right investor, someone who understand my idea - who sees the value in it and who is as passionate as me to grow the business while being able to help me gain knowledge and information around growing and marketing a business this large. (I would think of competitors like Lush and The Body Shop when they were at the early stages ) Although my idea is entirely different from theirs. I keep my idea quite private due to the risk of someone "taking it" So how do I find THAT person?

1 Answer

Hi Charlotte. It's great that you have an investor already and looking to further expand. Is this something you're spoken to your existing investor about? Could they assist you with further expansion? How did they find you? What appealed to them about you and your product? What appealed to you about this investor. Like identifying your "ideal client", I'd go through the exercise of identifying your "ideal investor". This will then give you a clear idea of who you're looking for, and potentially where to find them. In terms of investors, they will want to see your plans for the business. Do you have a Business Plan? A Marketing Plan? Financial projections? A Business Plan will help you increase the level of growth, profitability and cashflow in your business; support you to unlock your business potential; provide you with a clear outline of what you need to do to unlock this potential; provide you with a document against which to measure your progress; and importantly will be more appealing to potential investors as they will see a clear vision of where you're wanting to take the business and what they'll actually be investing in. We run business planning sessions and cover some key issues including discussing and setting both personal and business goals for the next 12 months, discussing and agreeing on an action plan with strategies to support achievement of goals, identifying gross revenue targets and key performance indicators, identifying opportunities and vulnerabilities in your business that need to be managed, and establishing a 90 day action plan to address immediate critical issues. We offer business development services, including Business Planning. If you'd like to discuss further, I'm happy to have a chat with you. Kind regards, Sarah Stein. Mobile: 0402 811 088.

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