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How can grow my business while living in rural QLD?

Hi, I have started a business where I take Australian grown fruit & veg and make a gourmet range of condiments. We do take online sales but mainly would like to build and work with wholesale customers. My problem is I live and run my business on our family cattle property up here in North QLD. Dropping the kids off at school and going around to the businesses I would like to stock my products is not an option right now. I have got a good amount of businesses using and stocking my products in our local town and in some other parts of QLD but would really love to grow my business even more. So I guess I'm wondering is it possible to really grow my business from home or is getting out into the big cities going to be the only way? And if it is possible is there some coaching program I can do that would best help me in my position, as I do believe getting some coach or training is going to be an important investment for myself and my business. Thank you Cheers Jodie

2 Answers

Hi Jodie. I certainly understand the struggles of running a business around a young family. Do you have a Business Plan? A Marketing Plan? Financial projections? This will help you with your expansion vision, as well as good insight for potential investors. A Business Plan will help you increase the level of growth, profitability and cashflow in your business; support you to unlock your business potential; provide you with a clear outline of what you need to do to unlock this potential; provide you with a document against which to measure your progress; and importantly will be more appealing to potential investors as they will see a clear vision of where you're wanting to take the business and what they'll actually be investing in. We run business planning sessions and cover some key issues including discussing and setting both personal and business goals for the next 12 months, discussing and agreeing on an action plan with strategies to support achievement of goals, identifying gross revenue targets and key performance indicators, identifying opportunities and vulnerabilities in your business that need to be managed, and establishing a 90 day action plan to address immediate critical issues. We offer business development services, including Business Planning. If you'd like to discuss further, I'm happy to have a chat with you. Kind regards, Sarah Stein. Mobile: 0402 811 088.

Hi Jodie, there are many ways to market from your home without traveling. You could send a sample of your product to your target market with an information letter introducing yourself and what your product is, where you are based, what the wholesale prices are and where you currently have stock available in local stores. Inviting them to become a wholesaler. And if you can arrange for a few days where your kids are looked after by someone else so you are able to arrange a day of meet and greets with the wholesalers that would be extremely helpful at the beginning. I know it is hard to work around the kids especially being rural but if you think outside the box and create a eye grabbing information letter to go with your products that may be enough not to have to leave your area. I am a business coach in Melbourne and would be happy to have a chat if you like.

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