Ask The Mentors

Do you have a question about







Exit Strategy?

Google Ads

How effective is Google Ads in generating sales and exposure?

1 Answer

Hi Alan. I think you need to look at your overall marketing strategy. Google Ads is just one part of that. Have you identified your target market? Where are they? Do you have an established online presence? Do you have a Business Plan? A Marketing Plan. It's essential to understand your marketing KPIs and measure the effectiveness of your marketing strategies. A Marketing Plan helps you increase the return on your marketing investment; develop a clear outline of the marketing strategies that will work for your business; understand the marketing KPIs you need to monitor; and set SMART marketing goals to achieve over the next 12 months. So to directly answer your questions - Google Ads can be very effective. But you need to have the right structure in place first otherwise it's a bit like throwing a spear into the ocean and expecting to catch a big fish. We offer business development services, including the Business Plan, the Marketing Plan, and Cash Flow Management. If you'd like to discuss further, I'm happy to have a chat with you. Kind regards, Sarah Stein. Mobile: 0402 811 088.

Sign In to answer