William describes himself as a bit of a marketing nerd having been interested in marketing since his mid-teens. After a number of years in the corporate environment at Kodak and Telstra, it was obvious that in order to really work with people to grow their business it had to be with real business owners, not corporate managers. So in April 2003 he started his own marketing consulting business. William has worked across all areas of marketing but in recent years has focused on helping businesses with their overall growth and marketing strategy. He also helps a number of clients with their digital marketing and is really keen on the paid advertising programs offered through Google and Facebook. He loves sharing what he does with other businesses and is on a mission to help eradicate bad marketing from the world. He knows that might take a while!