Jules Lund founded social media influencer app Tribe out of necessity.
Through his personal brand working in TV and radio work, working with brands to promote products was a convoluted and complicated process that didn’t work effectively for anyone.
So Jules decided to change that.
-The value of influencers comes from people authentically recommending products, so they pay for them themselves
-Micro-influencers have more reach, comments and likes per followers compared to hugely popular celebrities
-Every brand is desperate for content and anyone with a smartphone can create content.