Jules Lund tells Mark Bouris about how he pivoted his business

Mark and Jules talk about building and pivoting the Tribe brand

23 May 2018

Jules Lund founded social media influencer app Tribe out of necessity.

Through his personal brand working in TV and radio work, working with brands to promote products was a convoluted and complicated process that didn’t work effectively for anyone.

So Jules decided to change that.

Key points:
-The value of influencers comes from people authentically recommending products, so they pay for them themselves
-Micro-influencers have more reach, comments and likes per followers compared to hugely popular celebrities
-Every brand is desperate for content and anyone with a smartphone can create content.