“Who cares if your product is good if you can’t pronounce the business?”

Mark Bouris and Jules Lund talk about Little Michael’s Pizzeria

21 May 2018

Jules Lund and Mark Bouris spent some time at Little Michael’s Pizzeria in Melbourne during the filming of The Mentor - and they figured out the key problems with his business.

Mick and his family were struggling - both with attracting attention and gaining cut-through, and also with Mick’s hot temper creating stress on employees and his family.

Key takeaways:
-Every business has a story, about your products and the personalities that work in them.
-When products and services are bringing people into your business, make sure they’re not disappointed
-Emotion is important but you need to meet the consumers where they are at