Dee Madigan on defining what your business stands for

Ignore what your competitors are doing - figure out what YOU are.

18 April 2018

Branding and advertising expert Dee Madigan discusses the most important attributes of branding - particularly for a small and local business.
Don’t try and be what your competitors “aren’t”, focus on you and think about your customer and work out what your brand is.
What can you offer that relates to your customers’ needs?
A brand is a promise, and a good brand is a promise kept. Work out what they need and how you answer that; and that is who your brand is.