As well as sourcing content from customers with social media influence, it’s also important to think about your brand’s own story when it comes to social media.
Jules Lund, media presenter and founder of Tribe influencer marketing app, says it’s easy to get caught up trying compare yourselves to influencers - but the most important thing is to document your own story.
-Michael already tells the stories about how to make a pizza and how to eat them, and then needs to pass those stories on using social media
-When you celebrate the brand story and not just the product, that’s how you activate word of mouth marketing
-You build your own community first, and then start on the path of becoming an influencer in your own right