What is influencer marketing? Jules Lund explains

See why Tribe founder Jules Lund thinks influencer marketing is accessible for small businesses

22 May 2018

Jules Lund knows what it’s like to be influential. He’s appeared on TV, radio and driven hugely popular social media pages to great success.

Jules launched Tribe, an influencer marketing marketplace to help connect brands with influencers.

Here’s why it can be helpful to brands, in Jules’ own words:
-Influencer marketing is particularly accessible for small businesses, because they can see the content upfront.
-Small accounts (known as micro-influencers) have more likes, comments and shares, and have built their network based on trust
-With influencer marketing, you have full control over your branding and you can manage it with agility.