Jules Lund launched Tribe, an app connecting brands with social media influencers in 2015 - and has since reached global success.
“Tribe is a marketplace that connects brands with everyday people, to celebrate them through beautiful content,” Jules said.
“A brand uploads a brief and that invites tens of thousands of influential content creators who will go out and purchase the product if they don’t already own it - so they’re real customers.”
“And if the brand likes the content they create, then they’ll be able to buy it - and if they don’t, then they don’t. There’s no obligation.”