How to build brand loyalty and customer advocacy

Andrew Connole from Sonoma talks about creating advocates out of your customers

16 May 2018

Sonoma bread sits in Quay restaurant, Aria, Bennelong, Tetsuya and more of Sydney’s leading restaurants.

Founder Andrew Connole says the ability for their customers to stay loyal and also become advocates for the product, the key lies in staying true to their roots.

“Anyone that comes into our retails stores knows there’s an element of humility there, and that’s something different about it,” he said.

“People who work for Sonoma have to resonate with that philosophy and by matching that approach with an amazing product, you can make something different.”