The key things to consider when naming your business

Brand and advertising guru Dee Madigan talks about what you need to remember when choosing the name for your business

18 April 2018

When you start a a business, it's crucial to do your due diligence. It's as simple as a Google search away - check you can own the intellectual property and trademarks first.

The bigger your budget, the more “out there” you can be with your name - as you can afford to get it out to people).

If your budget is smaller, a more logical approach to your name will save time and cut-through with customers.