Packaging Is Everything: Jack Singleton

The Roses Only Chairman talks about why they go to so much effort to nail their flower packaging.

01 May 2018

Roses Only is well known for the long stem dozen or two-dozen roses in the long box, with the packaging a huge part of the product.

Chairman Jack Singleton says with the emergence of “unboxing” videos on social media, that your product and packaging are intertwined as it is an important part of the consumer experience.

When a delivery of any kind arrives at an office in great packaging, people speculate about what’s inside, and they look at the package and they love it.