To Jack Singleton, he doesn’t see packaging as just “packaging”, it’s part of the Roses Only product.
“When the box arrives at reception, it’s immediately recognised as a Roses Only box, even if it’s empty. The packaging is the product. Even if it’s never opened, the packaging is the effect,” Jack said.
-A lot of planning goes into packaging, so don’t treat it as an afterthought
-Your packaging is the product as it’s the first interaction customers have with your brand
-The little details go a long way to making packaging feel luxurious and premium