How Important is Packaging? Mark Bouris and Jack Singleton talk about Roses Only

Mark and Jack talk about the art of packaging - boxes, ribbons, cards, and branding

01 May 2018

To Jack Singleton, he doesn’t see packaging as just “packaging”, it’s part of the Roses Only product.

“When the box arrives at reception, it’s immediately recognised as a Roses Only box, even if it’s empty. The packaging is the product. Even if it’s never opened, the packaging is the effect,” Jack said.

Key points:
-A lot of planning goes into packaging, so don’t treat it as an afterthought
-Your packaging is the product as it’s the first interaction customers have with your brand
-The little details go a long way to making packaging feel luxurious and premium