Mark Bouris and Jack Singleton have known each other for 20 years, stretching back to the late 90s when Jack’s advertising agency worked on Mark’s Wizard campaigns.
They discuss the way Jack has built the RosesOnly brand and business, and the future plans for it.
-Systems are so important: if you can’t measure it, you can’t manage it.
-Look at every piece of data and metrics that you can find.
-How people perceive your brand is vital to your success