In Episode 2 of The Mentor, Mark Bouris meets Kim and her florist business in Cronulla.
From the start, it’s clear that Kim has an incredible understanding about what she does and really knows flowers, and very passionate about her products.
But her challenge is remaining engaged and connected with her customers, some of whom only interact with her once a year.
Kim, like all of us, have to work out how to keep telling the story about your brand’s experience, though digital storytelling.
On Mark’s recommendation, digital is the obvious choice for Kim. She can share her knowledge, share photos, create videos and keep engaging with her customers.