One of the most expensive parts of running a business is customer acquisition. It takes time, effort and money to attract new people to your store, product or service.
Mark Bouris says that’s why it’s crucial to focus on retaining our existing customers as well as trying to get new ones.
How do you do this? By using their data and adding value.
Whether it be through social media, email sends, or even traditional marketing, every time a customer sees your brand and your products, they’re forming part of the conversation with you.