Put your customers first

Pamela Jabbour talks about her ethos for her corporate uniforms business, Total Image Group

22 February 2019

Every day, 300,000 Australians go to work wearing a corporate uniform made by Total Image Group.

That’s the business Pamela Jabbour started 14 years ago, which has grown to a successful enterprise with 40 staff including an office of 10 people based in China.

Pamela joined The Mentor with Mark Bouris to talk about what fuels her.

“I’m really passionate about customers and we’re a family business and we follow that ethos through to a client perspective,” Pamela said.

“It’s personal, maybe it shouldn’t be, but it is. I want them to feel like they’re part of our extended family.”

Pamela insists a large portion of her success came down to being able to make the design and manufacture process as simple as possible for the client.

“It’s a balance - these big corporate clients don’t have a huge mount of time, so I’m super organised and it means they don’t even have to think,” Pamela said.

“Once they’re established as a client we meet quarterly, to review what they’re doing, any issues, feedback, reporting, and give our expert advice.”

Listen to the full conversation between Mark Bouris and Pamela Jabbour on The Mentor podcast here.