Building an Iconic Australian Brand: Pirtek

Hear from Pirtek co-founder Walter Davey about how he built his globally successful business

08 February 2019

Walter Davey first came up with the idea for Pirtek in the late 1970s, before growing it globally for the next 20 years before exiting the business in 2000.

Wally joined The Mentor with Mark Bouris to talk about the importance of building a brand to go along with the product.

“Eventually the brand develops a culture, and that culture develops a following, and now Pirtek today is almost an iconic Australian brand,” Davey said.

“It’s now represented in more than 20 countries around the world, hundreds of millions of dollars in revenue, employing thousands of people, and I guess fulfilling the market condition exactly the same as the day we started it in 1980.”

One of the crucial elements that led to success was fulfilling a market need that will always be required.

“The internet is not changing the way people need for a product to be available in an emergency breakdown in the field,” Davey said.