There is a reason that the furniture retail industry is more competitive than ever.
Joining The Mentor with Mark Bouris Scott Shedden from Oz Design puts it simply:
“Furniture is fashion, it’s just a different type of fashion,” Scott said.
“People are very house-proud, especially Australians; we love being outdoors but we loving having people over to entertain.”
With Oz Design being a successful player in the market since 1979, Scott says their focus has shifted to improving the quality of their products.
“20 years ago we were selling timber pine, a really basic lower end product, and over the last 15 years we’ve made a big conscious effort through our buyers and designers and stylists,” Scott said.
“And they’ve brought us up from a lower end furniture retailer to a middle to upper end.”