Coping with failure: Emma Isaacs from Business Chicks

"There was a big grieving process."

13 August 2018

After setting up and scaling Business Chicks in Australia, Emma Isaacs thought that she could then take on the world through the United States.

The failure to replicate her Australian success in America was felt hard - and wasn’t easy for Emma to move on from.

Talking on The Mentor with Mark Bouris podcast, Emma says it was a really tough time.

“There was a big grieving process; it wasn’t as if I woke up one day and thought it had to end, the people around me had to bring me to that point kicking and screaming a bit,” she said.

“And it was hard - because the people managing the Australian business weren’t seeing the things that I was seeing.”

“For example, an event in West Hollywood with 700 people and seeing them saying they loved it and wanted to bring their friends and hold more events.”

Her Australian business managers were the ones encouraging her to cut the cord, after using the Australian funds to start the international launch.

“All they saw was that it was losing money, and I thank them for holding up the mirror,” Emma said.

“They were protecting me the whole time, saying that it’s all well and good to see the possibilities, but we’re going to go broke in 7 months if you don’t do something about it.”

“And to be really frank, thank goodness I did fall pregnant and get a publishing deal because I had some excuses about where to put my time while I was grieving with that failure.

“It was a very lonely time and time to self reflect, and in those three months I couldn’t have spoken about failure like I am today.”

Listen to the full episode of the podcast here.