For branding and advertising expert Dee Madigan, the issue starts with the business name - Ubiquitous Realty - a confusing name to say the least.
“If you’ve got a bucketload of money, you can afford to be out there with a name, like Virgin with Richard Branson,” Madigan said.
-Brands aren’t what you say about yourself, they’re about what customers feel about you.
-Never forget who your customer is, what they need and how they feel .
-Check the idea for your business name among people beyond your immediate list of cheerleaders.