How you can turn your product into a business

Dannielle Michaels and Monique Filer from B.Box talk about leveraging your product into a business

19 June 2018

“Having a product is not having a business.” That’s the message form Monique and Dannielle, the founders of successful baby and children retailers, B.Box.

“You can have a great product, but it doesn’t make a business because you can sell that to another business and the product will succeed,” Monique said.

“I think innovation as a business and product mix and service offering is extremely important.”

Key takeaways:
-Creating a product does not mean that you have an actual business
-Every business needs to constantly look at their competitors and the market to know what they’re saying
-Listen to consumers and get ideas from trade or consumer shows