“Having a product is not having a business.” That’s the message form Monique and Dannielle, the founders of successful baby and children retailers, B.Box.
“You can have a great product, but it doesn’t make a business because you can sell that to another business and the product will succeed,” Monique said.
“I think innovation as a business and product mix and service offering is extremely important.”
-Creating a product does not mean that you have an actual business
-Every business needs to constantly look at their competitors and the market to know what they’re saying
-Listen to consumers and get ideas from trade or consumer shows