Mark Bouris and Ray White’s Matt Lancashire sat down on the set of filming The Mentor episode with Ubiquitous Realty, a struggling real estate agent in Brisbane.
They opened up their marketing strategy, including Ubiquitous’ Facebook videos, which both described as “a joke”.
-Your personal and business digital footprints are how people perceive you
-Make good quality, short and sharp content, and in real estate, make the house the hero
-Getting cut-through is not everything if it’s ruining your credibility and reputation.