When customers walk into your store, it’s important for your shoppers to look at big picture - the furniture, the fittings, the lighting, the music, how the store is presented.
Sarah-Jane Clarke says research shows customers primarily walk down the right-hand side of the store after coming through the door - so maximise your fitout with that layout.
Fitting rooms are an essential part of the experience, you want your customer to feel really comfortable and safe and create an intimate atmosphere.
-The shoppers’ eyes get tired with rails that are too long - break up your merchandise with artwork, lighting, whatever is right for your store
-Lighting is super important, especially having a soft light that brings out the best features in your garments
-Fitting rooms are an essential part of the experience, you want your customer to feel really comfortable and safe and create an intimate atmosphere.
-Thing about the small details - hooks for bags, chairs to sit down onto, carpet on the ground