Creating the best shopping experience

Sarah-Jane Clarke gives her suggestions on how to create the best customer experience in fashion retail

05 June 2018

When customers walk into your store, it’s important for your shoppers to look at big picture - the furniture, the fittings, the lighting, the music, how the store is presented.

Sarah-Jane Clarke says research shows customers primarily walk down the right-hand side of the store after coming through the door - so maximise your fitout with that layout.

Fitting rooms are an essential part of the experience, you want your customer to feel really comfortable and safe and create an intimate atmosphere.

Key takeaways:
-The shoppers’ eyes get tired with rails that are too long - break up your merchandise with artwork, lighting, whatever is right for your store
-Lighting is super important, especially having a soft light that brings out the best features in your garments
-Fitting rooms are an essential part of the experience, you want your customer to feel really comfortable and safe and create an intimate atmosphere.
-Thing about the small details - hooks for bags, chairs to sit down onto, carpet on the ground