Project Description

Straight Talk Interviews – How Jason Boon became one of Australia’s leading real estate agents

Jason Boon is the Director of Richardson & Wrench, Elizabeth Bay/Potts Point Sydney. Jason’s results in the Sydney scene make him a highly significant figure within the industry.

With more than two decades in the real estate industry, Jason’s professionalism and credibility has led to over $1.6 billion in residential sales over his career.

Jason had enormous success in his mid-to-late twenties, but says he got caught up in the “good life”, which eventually brought him back down to earth. After battling personal issues and being fired multiple times, Jason gave himself the uppercut he needed to leave the ego behind, and focus on “turning up for the right reasons”.

Through patience, exposing himself to mentors, and building long-term relationships, Jason has solidified himself as one of the nation’s leading real-estate agents. Mark and Jason discuss his relentless passion for property as well as being innovative in his proactive approach to ensuring a long-term client base.

Patience and Persistence are key to a successful career

“When you just turn up for the right reasons in a job, there is an energy that you bring to the business,” said Jason.

When starting on the road to his success Jason attributes one key mindset to getting where he is now: “taking one simple day at a time, to finish happy with what I did.”

“I wasn’t looking to be a salesperson. I wasn’t looking to make money. I wasn’t looking to be driving a nice car. I was just simply turning up, talking to other people as if they were other people, doing the job and building relationships long term.”

“I was definitely looking long term, I was not playing a short game, but taking it one day at a time.”

Patience and persistence are the key messages when putting these smaller goals into practice. Jason said, “If you develop the skills from a raw level and you consistently do it, you’re doing it for a long time, you are going to be good at it eventually and the door will open, the luck will come, the client will call.”

How to give yourself an uppercut

After being in the wilderness career wise, and being fired multiple times, Jason says he simply asked himself “what do I need to do each day to be an asset to this company I’m working for, and to be an asset to myself?”

“They were difficult for me. I know that sounds pretty basic but they were difficult things for me to work out.”

Mark Bouris then asked Jason why he thought it was a difficult thing for him: “…because there are people out there listening to this, they want to get into their own business, they don’t know how to go about it, they don’t know where to start?”

Jason said, “for myself, my head was busy. I was probably late twenties and I remember just wanting to focus on the basics. Really stripping it back, keeping it really simple: turn up to work on time, talk to another person, open the front door, be polite, be available, be an asset to myself, be as transparent as I could.”

“The simple things of taking a phone call, making an appointment, turning up on time and being accountable to who I was as a person.”

They were the crucial aspects for Jason’s career turn around.