Project Description

“Failure is not an option.” Roxy Jacenko started her business empire at just 24 with Sydney-based PR agency, Sweaty Betty. Since then, she’s added four more successful businesses to her name, along with a stack of books, an online e-learning course and now a reality TV show, “I am… Roxy!”

In this long overdue catch up, I talk to Roxy about the secret behind building not one but five successful brands, her polarising leadership style and how she’s overcome the haters.